• Toothpaste – Surf’s up! Catch a wave to better brushing habits
• Protection – Colour-changing toothpaste helps kids brush better and longer-reducing plaque, strengthening teeth and helping to prevent cavities
• Fun – Bring some magic into your brush routine with this toothpaste that changed colour from white to blue as you brush
• Kids – This toothpaste has a kid-friendly natural flavour and an age-appropriate fluoride level
• Info – Suitable for children aged 6 – 9 years
• Item display volume: 75.0 milliliters

Keeping your little one’s tender teeth in mind, Colgate Kids Enamel Protection toothpaste 3-5 yrs is designed to provide tender care. It has 50% lesser abrasive formula* that cleans teeth gently without harming enamel.* Compared to Most Adult toothpaste. It is safe even if your baby swallows it while brushing. The Strawberry flavour makes brushing an enjoyable experience for kids. Developed with the expertise of pediatric dentists, Colgate ensures a thorough and healthy cleaning, leaving your child’s smile brighter and cleaner with every use.

• Active Ingredient: Contains 0.24% Sodium Fluoride (0.15% w/v fluoride ion) to protect against cavities and strengthen enamel.
• Natural Formula: Over 99% naturally sourced ingredients.
• “Free-From” Promise: Formulated without parabens, gluten, sugar, silicones, SLS, dairy, aspartame, and artificial colors or dyes.
• Flavor & Texture: Features a kid-friendly Natural Watermelon flavor and a smooth gel-like texture to avoid grittiness.